Marketing Tools




The Events tab shows key interactions that occur with your content. You can customize these events to reflect the actions that are important for you to track.

To customize, click on Events in the left panel, then the gear icon at the top of the submenu. In this menu you can add or remove events until you have a topline of important metrics for your content.

For example, which editions were downloaded? When? How many? Which links were clicked?

Drill Down + Push Messaging

Push Notifications are proven to increase loyalty, user retention and satisfaction.  However, you have to make sure you sent relevant messages to the right people.

 

The drill function allows you to drill down into your pool of readers and isolate a specific group by setting parameters.  Once you have isolated the required group you can send them targeted messages that are relevant for them.  

 

Notifications can be used for anything from letting readers know that new material has been uploaded, to alerting them that a software update is available for the app.  The latter notification can include a url that directly connects them to the update in the app store.

 

Another example would be—if you are throwing an event in London tomorrow, you can drill down to your readers who are based there and send them a url to the event page urging them to stop by!

 

 

Funnels

 

Funnels show how efficiently you are pushing your readers along a preferred path.  You can track goal completion rates, see where you are losing customers along the way and optimize as needed.

 

 

Messaging

 

Messaging Overview gives you a summary of all the messages you have sent, how many were delivered and how many actions were taken as a result.  

 

 

Messaging goes into the details on each message—what the message said, which app it was sent for (in the event that you have multiple apps), when it was created, when it was sent, delivery rate and status.

 

 

Attribution

 

Attribution is a very useful and exciting tool.  Here you get an overview of where your app users are coming from and how they behave once they are in the app.  You can also see what is and isn’t working with your app and any mobile marketing campaigns you are running.  

 

You can even add, remove and edit campaigns and add your own or a 3rd party ad network.

 

To create a campaign go to Attribution in the left navigation panel, then click on “New Campaign” at the top right of the screen.

 

You will see the below popup:

 

 

Here you can set the following:

  • Clickthrough link—this is an automatically generated tracking link you will be using in your marketing campaigns to point visitors to.  
  • Campaign name
  • Cost—specify cost per click, or per install or the amount you paid for the campaign
  • Digital fingerprint (recommended)
  • Redirect urls—the url that the user will be directed to.  You can provide separate urls by platform if so desired
  • Default url—used in the event you have not specified a url for the platform used by current visitor or the platform can’t be determined
  • Custom scheme—target users that already have your app

 

 

Monitoring your campaigns is easy.  You can compare campaigns by number of clicks, installs and revenue, so that can see what is working and what isn’t, optimize as needed and spend your marketing budget wisely.

 

Answer questions such as:

  • How many app installations are coming from our Facebook campaign?
  • Which campaign is more engaging for users—the Facebook or Twitter campaign?
  • Are most of our clicks coming from organic?
  • Which campaign is the most profitable?

 

 

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